Have a Cupcake

Amy’s Cupcake Shoppe has been a sweet success since opening in June 2016.
The Amy’s Cupcake Shoppe team at their grand opening

Although she has loved to bake since she was a child, Amy Brace admits she first started taking baking seriously when she became obsessed with the show Cupcake Wars in 2011. She’d watch the contestants in awe as they baked with ingredients she wouldn’t have imagined using, which inspired her to do a little experimenting of her own.

Soon enough, news of her tasty treats was spreading. In 2014, she catered five weddings. By the end of 2015, she’d done 36 weddings, working out of her house. “It was in the kitchen, in the garage, downstairs—it was just all over everything,” she recalls.Brace finally decided to open her own storefront.

Amy’s Cupcake Shoppe in Hopkins opened its doors last June. Since then, Brace’s method has been to start from scratch using a basic recipe and high-quality ingredients, then experiment with different flavors to come up with a distinctive treat. She says that she and her team are constantly tweaking recipes to make them better and more efficient, especially as demand grows.

The customer favorite from the start has been the salted caramel cupcake: a salted caramel center baked in a chocolate cupcake with buttercream frosting and caramel on top. Brace firmly maintains that her personal favorite is the lemon chiffon cupcake.

Brace says that the best part of owning her own bakery so far has been the sense of community that comes with serving the regulars. “We know that every Saturday morning this guy’s going to come in at 8 o’clock and he’s going to have a cinnamon roll and a cup of coffee. It’s just very comforting.”

And here’s some food for thought: With Mother’s Day just around the corner, Amy’s Cupcake Shoppe is featuring a special cupcake flower bouquet for the hard-working mothers in our lives who want to have their flowers and eat them, too.