Kevin Ludwig’s Designs are the Talk of St. Louis Park

Kevin Ludwig’s crafts combine design and function.
Minnesota-themed carrier and coasters by SWAG Design. Beer selection courtesy of Top Ten Liquors.

Kevin Ludwig has always loved working with his hands. He’s done it all—furniture making, assembling brewery shelves and construction—and recently started dabbling in design. As on outlet for his creative side, he started SWAG (Supurb Works of Artistic Goods) Design in 2014, creating Minnesota-themed crafts including coasters, a beer carrier and other pieces. Ludwig’s handcrafted beer carrier is extremely popular and includes an ingenious bottle opener magnet that keeps caps off the floor. The carrier can also be made with Wisconsin.

Ludwig’s goal is to create meaningful projects that are both striking and functional, to make his customers’ lives simpler. “I’ve always had hands in creating and designing,” Ludwig says. “The part of taking the idea from a sketch to the process of building—it’s very rewarding.”

Although SWAG Design is a side business for Ludwig—he also does maintenance work at a health clinic—he hopes to open his own retail shop one day. “Big picture, it would be great,” he says, “but I would need more help.” In the meantime, Ludwig’s products can be found at the Beer Dabbler in St. Paul—especially during the holidays—and through his Facebook page.